WORK

Parallels

Director of Photography — Web Commercial — Planned Parenthood of Wisconsin

DP's Notes

In the midst of political turmoil, Planned Parenthood was seeking to expand awareness of their lifesaving services. This video was created as part of their microsite to encourage women to schedule and attend breast cancer screenings. It uses an emotional appeal to drive the message home, in a format that may have been impossible in a shorter, 30-second TV spot. I was director of photography and also handled the splitscreen effect in post production.

Equipment

Canon 5D mark III, Canon photo primes